Work

Pets R Us

A family owned pet shop selling online across Ireland. We moved the store, cleaned it up, and now help it grow on decisions backed by data.
Client
Pets R Us
Services
Migration, Site cleanup, SEO, Tracking and reporting
Year
2026 to present

01 The challenge

Pets R Us has served Irish pet owners for over ten years, selling food, toys and supplies for dogs, cats, fish, birds, small animals and more. The shop had grown fast and so had the clutter behind it.

A migration was due, the catalogue and content needed a serious tidy, and there was no clear view of what was actually driving sales.

02 What we did

01

Migration

A careful move of the store, products, customers and orders, with redirects so search rankings and links carried across.
02

Cleanup and SEO

A large cleanup of categories, product data, old pages and plugins, with titles, structure and internal links rebuilt so customers and Google find the right products.
03

Transparency and data

Clear reporting the owners can read themselves, so every change to the site, the range or the promotions is judged on real numbers.

In action

03 The impact

Pets R Us has a cleaner, faster store, a catalogue that makes sense to shoppers and search engines, and a monthly view of what is working. We keep going, one data driven decision at a time.

10+
Years serving Irish pet owners
8
Animal categories organised for shoppers
1
Shared view of the numbers, owner and agency

Pets R Us is a growing partnership. We are open about what we change and why, and the numbers decide what comes next.

Bradley, Pixelated Bubble
Ready when you are

Say hello.

Tell us what you need: a new site, more enquiries from ads, or both. We’ll tell you what it will take. A 15 minute call, no pitch deck.

Fastmoves

Google Ads audit and rebuild, Service landing pages, Conversion tracking

Archetype

Agency website, Work portfolio, Elementor Pro build

Great Lighthouses of Ireland

Tourism platform, AI visitor assistant, Partner reporting