Work

Tourfect

Our own Ruby on Rails platform that gives every independent tour guide a branded website and a shared marketplace. Selected for the Web Summit ALPHA startup programme.
Client
Tourfect, a Pixelated Bubble product
Services
Product design, Ruby on Rails SaaS, Multi tenant platform
Year
2026

01 The challenge

Independent tour guides are brilliant at the tour and short on time for the website. Most rely on big marketplaces where every guide looks the same.

A guide’s own site and a marketplace listing usually mean two places to update, two sets of photos and two prices to keep in line.

As a small Irish team, we had to build software guides could trust with their bookings, and ship changes without breaking anything.

02 What we did

01

One platform, every guide

Each guide gets a branded tour website: four themes, their own subdomain on signup and a custom domain with automatic SSL. Add a tour once and it shows on their site and in the Tourfect marketplace.
02

AI that helps, the guide decides

Booking requests, an AI tour writer and AI reply drafts, with the guide approving everything. SEO is built in, with sitemaps, schema and share cards on every tour.
03

Built to be trusted

Ruby on Rails 8.1 and PostgreSQL, 502 automated tests on every change, automatic deploys with rollback, DigitalOcean London hosting, daily backups and GDPR consent gated analytics.

In action

03 The impact

Tourfect is live. As of late September 2026, 18 tours are in the marketplace and 7 guide sites are running, 2 of them on their own domain. Live examples include irishtourguides.ie and privatetoursofireland.ie. Scope Tickets, the Dublin ticketing platform, has agreed to be the booking and payments engine.

Tourfect was selected for the Web Summit ALPHA startup programme. In Lisbon, from 9 to 12 November 2026, Bradley, Karl Davis and James McCartan will demo the platform and meet guides, tour operators and investors.

For a small Irish team building SaaS, it is a chance to put Tourfect in front of the wider travel industry and come home with the feedback that shapes what we build next.

18
Tours live in the marketplace
7
Guide sites running
502
Automated tests on every change

Tourfect is the product we wished our tourism clients had. Being selected for ALPHA tells us a small Irish team can build software worth taking to Lisbon.

Bradley, Pixelated Bubble
Ready when you are

Say hello.

Tell us what you need: a new site, more enquiries from ads, or both. We’ll tell you what it will take. A 15 minute call, no pitch deck.

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