Work

Great Lighthouses of Ireland

A network of lighthouses, one website that has to sell all of them.
Client
Great Lighthouses of Ireland, in partnership with bigO
Services
Tourism platform, AI visitor assistant, Partner reporting
Year
2024 to present

01 The challenge

Twelve partner sites with different offers: tours, stays, cafés and events, all under one brand.

Visitors asking the same questions on every page: opening times, access, how to book.

Partners wanting to see what the site did for them, not just national totals.

02 What we did

01

Platform

A WordPress build structured around how people search for lighthouses: by county, by experience and by name. Each partner gets a page that ranks on its own.
02

AI visitor assistant

An assistant trained on the network’s own content answers visitor questions on the site and points them to the right partner or booking link. It runs around the clock, in the tone of the brand.
03

Partner reporting

Quarterly performance reports per partner: traffic, enquiries and bookings referred, delivered as branded one page reports so every lighthouse can see its share.

In action

03 The impact

Partners now get a page that earns its keep and a quarterly report that proves it. Visitors get answers at 11pm without anyone on the phone. The network has one platform to grow into instead of twelve sites to maintain.

Built in partnership with our friends at bigO, and a project we are proud to share with them.

12+
Partner sites on one platform
24/7
Visitor questions answered
4
Reports a year to every partner

A network only works online when every partner can find itself on the site. We built it so each lighthouse has its own page and its own report.

Bradley, Pixelated Bubble
Ready when you are

Say hello.

Tell us what you need: a new site, more enquiries from ads, or both. We’ll tell you what it will take. A 15 minute call, no pitch deck.

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