Work

Dream Events

Weddings, parties and corporate events, with Google Ads bringing the enquiries and Reply Pilot making sure none of them get lost.
Client
Dream Events
Services
Reply Pilot AI assistant, Google Ads, Website
Year
Ongoing

01 The challenge

Weddings, birthdays, communions, corporate events, marquee hire and decor. Every enquiry is different and most arrive in the evening.

A busy events team keeping track of enquiries by hand across an inbox: dates, capacity, marquee sizes, rough prices.

Google Ads driving enquiries that lost value every hour they sat unanswered or slipped through the cracks.

02 What we did

01

Reply Pilot, stage 1

We started with the foundations. Reply Pilot connects to the Dream Events Gmail, pulls every enquiry into a spreadsheet with the date, event type and details a quote needs, and handles the admin automations around bookings. Drafted replies come next, always checked and sent by a person.
02

Google Ads

Search campaigns for weddings, marquee hire and corporate events, each landing on its own page with its own form and tracking.
03

Site structure

A page per event type, from christenings to award ceremonies, so Google sends each search to the right page and every enquiry arrives with the right context.

In action

03 The impact

Every enquiry is captured and logged the moment it lands, so the team can see what came in, what needs a quote and what has been answered.

Stage 1
Gmail capture and booking admin live, drafted replies next
12+
Event types with their own page
3
Services working together: Reply Pilot, Google Ads, website

Event enquiries go cold fast. The first job was making sure the leads we pay for never get lost in an inbox. Faster drafted replies are the next step.

Bradley, Pixelated Bubble
Ready when you are

Say hello.

Tell us what you need: a new site, more enquiries from ads, or both. We’ll tell you what it will take. A 15 minute call, no pitch deck.

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