Work

Project Fitness Dublin

A Dublin 18 gym and official HYROX club: landing pages, Google Ads, cleaner Meta conversion tracking and a plan to keep members.
Client
Project Fitness Dublin
Services
Website and landing pages, Google Ads, Meta conversion tracking, Member retention
Year
2025 to present

01 The challenge

An official HYROX training club with a strong product and a site that did not explain it to someone starting out.

Meta ads had been reset by a duplicated ad set and website events were not firing, so the numbers could not be trusted.

Members tapered from weekly to monthly to gone, with no system to catch them on the way out.

02 What we did

01

Landing pages

A HYROX Sim page and a 28 Day Reset page, each with one offer, one form and its own tracking, so ads land on the thing they promised.
02

Ads and tracking

Google Ads for people searching for a gym or HYROX in south Dublin. We also fixed the GA4 and Meta conversion events behind the gym’s own Meta campaigns, so each lead is counted once and the ads learn from real sign ups. Page speed lifted with image optimisation.
03

Retention

A plan to connect TeamUp reporting to the site so members who are tapering get a nudge before they cancel. Semi automated, personal, and run by the gym.

In action

03 The impact

Ads now land on pages built for one offer, the tracking counts each lead once, and the gym has a plan for keeping the members it wins.

2
Landing pages, one offer each
1
Set of numbers everyone trusts
2
Ad platforms reading the same clean conversions: Google and Meta

Clean numbers come first. We fixed the conversion tracking before anything else, because every decision about Google and Meta depends on it.

James, Pixelated Bubble
Ready when you are

Say hello.

Tell us what you need: a new site, more enquiries from ads, or both. We’ll tell you what it will take. A 15 minute call, no pitch deck.

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