Work

Touristy Ireland

A tour operator that sells through Viator but wanted its own front door.
Client
Touristy Ireland
Services
Tourism website on Sistaiom, Reply Pilot, Booking automation, Google Ads
Year
2020 to present

01 The challenge

Most bookings arrive through Viator, where every operator looks the same.

Bookings were copied by hand into a spreadsheet that also drives guide pay and monthly stats.

The old site did not rank for the tours it actually ran.

02 What we did

01

Website on Sistaiom

Rebuilt on Sistaiom, our AI integrated website platform, with a page per tour, itineraries, pricing and booking links, structured so each tour ranks for its own search terms.
02

Booking automation

New Viator bookings flow into the bookings sheet automatically, with guide pay calculated from the payout and vehicle size. Cancellations and changes stay with the owner.
03

Search and ads

Search campaigns for the highest margin tours, with tracking so every enquiry and booking is attributed.

Reply Pilot in action

Touristy bookings list and booking detail in the Reply Pilot team app, with sample names
Touristy tour calendar in the Reply Pilot team app, with sample names
The Touristy team app in Reply Pilot. Every Viator booking lands here with the guide, pickup and pax, and the calendar shows the month at a glance. Guest details replaced with sample data.

03 The impact

Touristy has a site that brings in direct bookings and an admin routine that takes minutes instead of an evening. The bookings sheet stays the single source of truth, it just fills itself.

0
Bookings typed in by hand
Minutes
Admin per day instead of an evening
Stage 3
Reply Pilot drafting every enquiry reply for the team to send

We have worked with Touristy since 2020. The lesson that stuck: automate the admin first, and the owner gets their evenings back to sell tours.

Bradley, Pixelated Bubble
Ready when you are

Say hello.

Tell us what you need: a new site, more enquiries from ads, or both. We’ll tell you what it will take. A 15 minute call, no pitch deck.

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