The short answer: James runs Meta and paid media at Pixelated Bubble. He’s worked with Facebook and Instagram ads since 2008, first in events and nightlife, then restaurants, bars and nightclubs, and now hospitality, fashion, sport and drinks brands. His offer: a free, no commitment audit of your Meta ads, content, setup and tracking.
This is episode 7 of Media buying in 60 seconds, James’s series of short, plain English Meta ads fixes for Irish small businesses. The full series sits in our media buying overview.
Where did James start?
In events and nightlife, filling rooms and dance floors with Facebook ads, then marketing restaurants, bars and nightclubs. He spent five years leading marketing at Yamamori Group, and has run campaigns for Folkster, Forged Irish Stout and Darwin’s Tavern. Today he works mostly with hospitality, fashion, sport and drinks brands.
How does James work?
He thinks in systems. Ads on their own don’t grow a business. The whole setup has to work together:
| Part | What it does | In this series |
|---|---|---|
| Content | Stops the scroll and does the targeting | Episode 3 |
| Tracking | Lets Meta see every booking | Episode 4 |
| Campaigns | Built around the right goal | Episode 2, episode 6 |
| Website | Turns visitors into bookings | Episode 2 |
| Follow up | Brings customers back | Episode 5 |
What results has that brought?
Working this way, James’s team has delivered an average 8x monthly return on ad spend for an Irish fashion e-commerce brand.
What’s in the free audit?
James looks at your Meta ad account, your content, your setup and your tracking, and shows you where the extra leads and sales are and what to fix first. No commitment. Book a call with James.
Read the transcript
“Hi, I’m James. I’ve been working with Meta since 2008, first in the events and nightlife industry, then marketing restaurants, bars and nightclubs. Since then, we’ve specialised in hospitality, fashion, sport and drinks brands. I think in systems. Ads on their own don’t grow a business. The whole setup has to work together: content that stops the scroll, tracking Meta can trust, campaigns built around the right goal, a website that turns visitors into bookings, and a follow up that brings customers back. It’s how we’ve delivered an average eight times monthly return on ad spend for an Irish fashion e-com brand. So here’s my offer: a free, no commitment audit of your business. I’ll show you where the extra leads and sales are and what to fix. Content, setup, tracking, the lot. Link in bio to book a call with me.”
Want a hand?
See how we do media buying for Irish businesses, or book a free call with James.
Previous episode: traffic campaigns, the right way. Start the series: what does a media buyer do? Back to the series overview.