The short answer: internal links are links from one page on your site to another. They help Google find and understand your pages, and they lead visitors to the pages that bring in work. Use link text that says where the link goes.
This is episode 6 of SEO in 60 seconds, our series of one fix per episode for small business websites. The full series sits in our on page SEO basics overview.
Why do internal links matter?
Google says every page you care about should have a link from at least one other page on your site. A key service page that only appears in your menu needs more.
What should the link text say?
Google lists “click here” and “read more” as bad examples. Good link text is descriptive, short and relevant.
- Weak: To see our prices, click here.
- Better: See our kitchen fitting prices.
A quick test from Google: read the link text on its own. If it doesn’t make sense, rewrite it.
What is the 10 minute job?
- Pick one service page that brings in work.
- Find 3 related pages or posts. Searching Google for site:yourdomain.ie plus the service name is a quick way.
- In each one, add a natural link to the service page inside a sentence.
- Add a link from your home page or your most read post if it fits.
What are the common mistakes?
- Key pages only linked from the menu.
- “Click here” and “read more” links.
- Linking every second word. Google says there’s no ideal number, but too many is too many.
- Links to old addresses that now redirect. Point them at the live page.
Read the transcript
“Point your best pages at the pages that bring in work. Internal links help Google find and understand your pages. Link text like click here says nothing. See our kitchen fitting prices tells everyone where they’re going. Is a key service page only linked from your menu? Add 3 links to it from related pages this week. More SEO tips every week. Follow for episode 7, your page address.”
Want a hand?
Running Google Ads too? Sitelinks do a similar job in your ads. Our SEM in 60 seconds episode on ad assets is coming soon.
Rather we did it for you? Book a free 20 minute call.
Sources
- SEO link best practices for Google, Google Search Central. Checked 27 October 2026.
Previous episode: image alt text. Next episode: readable URLs. Back to the series overview.